Movies and business have something in common. Both incubate dreams and inspire change in personal behavior. But the recent inauguration of the cinematographic park Pinewood Indomina in Juan Solio does not involve a great integration among them. Though the tourist’s dream may be “seen on TV” when they anticipate the goodness of the chosen destination, the true transcendence of this park shall be its exceptional contribution to the modernization and the internationalization of the economy.
Since movies are a universal pastime that appeals to everyone on the same level, developing countries can now aspire to rely on their own production capacity. Cuba, for example, has issued enormous efforts to develop that capacity; though today the lack of resources keeps it somewhat vague. The quantity of resources that film production requires has determined that, in Latin America, this has been a monopoly of the great economies in the region (Argentina, Mexico, Brazil). But these have not yet achieved to equip their productions –quality-wise- at the same level that superpower countries have.
President Fernández intervened at the launch event for the park, to make remarks on this historical occasion. He pointed out as main contribution to the possible linkage of the film compound to the tourist development. His message was that Pinewood Indomina will attract more tourism by way of the celebrities whom will visit and work in the country, and the properties that foreign executives within the industry could purchase here. They, sans doubt, will become allies in national tourist production by diffusing the attractions and other seductive aspects of the country.
President Fernández’ remarks were correct. To feature a productive compound of this type strengthens the tourist image of the country. But neither the image nor real estate sales will be the main contribution of the compound. The films that will be produced at Pinewood Indomina Studios will use national locations, but the main footage to be filmed will be done on-site at the studio. Regarding property purchasing, the public will need to remember that foreign actors will be in the country for a limited time, and experience has shown that not necessarily will they purchase a residence. Here is where those benefits will be marginal, and will not impact our tourism significantly.
What really needs to be emphasized is that the project introduces the country to a modern époque with scarce comparison in the Third World. However, movies represent a supreme emblem of development in affluent countries, the most transcending aspect, is its introduction to a “Cultural Industry”, a productive art that is proper of the most advanced economies. There will necessarily be a “demo effect” that will impact locally via the adoption of world-class standards practiced by the studios.
Making movies is a bewitching art, that captivates all mankind, due to being a unparalleled means of communication. It allows spectators to examine their own lives in function of the told stories, and that brings along a type of sublime reflection. Film does not just channel artistic expression, but causes a useful introspection of the subject, whom can change his imagination and his life.
In the forge of the creativity and modernity represented by Pinewood Indomina, the predominant element will be foreign actors as directors and foreign technicians. However, the locals whom have produced “footage” within a context of scarce resources will also be integrated to that workforce. Another important part of the project will be the development of specialized workers in the “set” creation will be counted by the hundreds.
Amen to establishing an institutional infrastructure, which will promote the film industry, this legislation also will institute benefits for the local film production companies, that include tax exemptions, a fiscal credit of 25% which will transferrable to eligible expenditures, and financing by a government fund. There is hope after all for local productions to make that leap of faith, similar to the one that took place since “La Silla” (The Chair), first Dominican film, all the way to “Lotoman”.
And, via the cinematography studies school that the project will install, national talent capacity will build up gradually.
In order for the aforementioned to be concretized, two great wills joined forces. The President of the Dominican Republic was distinguished amid the activity for his determining participation in the approval process of the new law. Also, his militant and enthusiastic support to the VICINI Group initiative was reported; the national investors, whom were making lines with Pinewood Indomina on-site. On their end, The Group should be recognized for their avant-garde initiative among the national investors. Though sugar is preserved as their main line of business, they are diversifying their investments with modernizing activities.
Now it will be a matter of waiting to avoid what happened in Macondo to happen again, as narrated by President Fernández, the first time its citizens were introduced to film. After the protagonist in the film had died, the people cried inconsolably and mourned deeply. When a second film was screened featuring the same actor, the Macondo felt humiliated, because they had been lead to believe the previous had died. The result was the burning of the screening room upon proving that their affection had been in vain.
At the end, the inauguration of the park, brings to the table that old testimony once made by the late Director of the Listín Diario Newspaper, Rafael Herrera, whom said that “Dominicans had a dessert economy”, because back then, we depended on coffee, cacao and sugar. But with the taking off and eventual expansion of the film industry, we would have to say now that we have “an economy of dreams (movies, tourism and visas (remittances). Luckily, dreaming is still free of charge.
…. The real transcendence will be their exceptional contribution to the modernization of the economy.
Indomina is a company in the Real State and Tourism portfolio of assets managed by VICINI.
The VICINI family has invested in different economic sectors in the Dominican Republic for over 140 years. VICINI is one of the companies that has contributed significantly to the development and industrialization of the country.
Source: Diario Libre